Before Beverly Hills Teuscher could truly announce that they had arrived online, CDE needed to build a new website that allowed for digital marketing, accurate brand representation, working functionality, a smooth customer journey, and also signaled that they were here to stay.

The CDE Website Building Team built a new site with more of a personal touch than would ever be offered by an anonymous contractor, such as the one initially hired by BHT to create the first version of their website following their transition. With an eye toward expanding e-commerce, their new website was built on the merchant platform Shopify and outfitted with a suite of traffic tracking software including Shopify Analytics, Google Analytics, Google Tag Manager, and Facebook Pixel. The new site also remedied extremely detrimental pitfalls of the original website such as poor user interface, an overly sprawling sitemap, lack of functioning internal and external integrations, and conflicting design aesthetics. Additionally, the store’s staff also enjoyed a switch to a website backend optimized for ease of use across all digital literacy levels.

Online conversions from existing site visitors increased instantly and the new wealth of insights provided by customer transactions and captured by new analytics tools informed Digital Paid Search Advertising strategies tailor-made for their sales goals and budgetary needs. The CDE Paid Search Advertising team leveraged the continual search trend spikes and holidays affecting general chocolate sales to direct ad spend to events that maximized impact. Concurrently, a variety of evergreen ad campaigns were tested that could stand on their own and reap rewards year-round without any additional windfall from seasonal trends. 

With CDE’s direction, BHT was able to also begin a website content campaign that included a product photography overhaul and completion of their online catalogue that spanned hundreds of products. With attractive photos, expanded offerings, and keyword inclusive descriptions, organic traffic and SEO grew dramatically.