First, our team researched YouTube search topics that had high search volume but low content saturation. At the time, Lil Nas X’s Old Town Road was spiking week over week, and few creators had built content around it. We hypothesized combining Old Town Road with the upcoming Avengers: Endgame movie would perform strongly. The result was the parody video Old Thanos Road, which went on to obtain 32 million views on YouTube.

After this success, we replicated the process of finding high-volume search topics our audience would engage with, which helped grow Luke’s YouTube channel to 435,000 followers.

In addition, we advanced Luke’s original music career by producing, directing, and editing the music video for his song Serious, which has garnered 1 million views across social platforms. We also developed an Instagram ad campaign for his original song Green Hill Zone, which increased his monthly listeners by 1600%.

Starting in 2020, we also devised a strategy to grow Luke’s TikTok presence. By tapping into the anime community and crafting memes and provocative videos, he grew to 11,000 followers in his first six months on the platform.