case Study for SaaS Platform

The Goal

Core Digital Expansion was tasked with improving eclincher’s number of monthly trials and growing their monthly revenue by leveraging Google, Facebook, and Capterra. In addition, we were also tasked with creating high performance landing pages that helped drive conversions.

The Strategy

First, the CDE analytics integration team built in tracking infrastructure to help track conversions across the funnel to form a foundation for quality data to be used on Facebook and Google. This included integration of Google Analytics, Google Tag Manager, and Crazyegg to track full funnel performance.

The CDE Paid Social and Search teams worked together to develop a consistent, well-targeted and brand-rich campaign cadence. To increase acquisition traffic and drive new sales and overall growth, the Google team used segmented search to target both high buying intent keywords and competitors. Our search team worked alongside our creative team to create dedicated landing pages that spoke to eclincher’s specific advantage versus our competitors.

The Facebook team focused on developing re-targeting funnels that re-engages the users who are in market and entered our ecosystem. Those ads emphasized on value propositions that weren’t as thoroughly addressed on our landing pages. In addition, we used the integration of our facebook pixel to create lookalike audiences around our higher value customers to target cold audiences that are more likely to yield a higher return.

In addition, our team integrated conversion tracking with capterra to help manage where ad spend should be most efficiently spent and choose what product categories to spend most our ad spend in.

150%+ new monthly subscription revenue

100%+ increase in average monthly trials

400%+ RoaS MoM Increase

5 Month average payback period

4x average return on ad spend (RoaS)

We Solve Real Problems

what can we do for you?

Search Engine Ads

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Web Design​

A bad website means, bad sales. Get a website that is clean and easy to use. Our websites average a 6x increase in sales.

Video Production

Get your business videos that perform with a team whose videos have reached 150 million+ views with our suite of editing, production, and VFX services.

Paid Social Ads

There are millions out there waiting to be introduced to your business. Using advanced AI tools and quality creative, we'll help find your top 1% customers.

Organic Social Growth

Growing your social presence is no longer a maybe. Its a must. Get with the team that's grown socials from 0 to 400,000+.


Good growth requires a good plan. Build your marketing road map with our team of top tier consultants.

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